Twitter – The Next BIG Thing

Yet another internet meme and this time it’s going bigger and bigger. As the typical nature of internet meme suggests, it’s spreading from person to person, inbox to inbox and from chat windows to YouTube videos. Yes, I’m talking about Twitter, the latest sensation on Internet. It is getting lots of attention these days. The craze is so that when we arranged a small tweet up in Kolkata, it was covered by media without any hesitation. When we analyze the usage of twitter, it gives interesting results. Starting from spreading business to connecting to the fan bases, it is being used for all possible communication channels.  I also found few college going students who are using twitter as their regular diary. This proves the diverse use of Twitter and that makes it vastly popular amongst all sections of the society.

When we look back at the history of Twitter, we would agree with the Wikipedia which says, “The tipping point for Twitter’s popularity came at the 2007 South by Southwest (SXSW) festival in Austin, Texas.” It was the event which changed the fortune of Twitter and it never looked back from there. It was an excellent marketing thought, well planned and well executed.

Looking at current developments in-n-around twitter it seems to be going stronger than imagination. It’s not going to be just a fashion mark on social networking turf but it’s going to challenge biggies like Google and Microsoft.   Very recently I read that Google is going to launch a search engine for micro blogging services like twitter, an important development in web world. Marketing experts are writing tons of theories as how an organization can leverage twitter for their business needs, one of those theories is here. Even the evolution on twitter has also become a talk of the town and online technical magazines like TechCrunch are also reporting it. These all developments show that Twitter is going to become the next BIG thing on internet.

Like entire world, I too have started tweeting. You can follow me @nambuj.

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